In the last 10 days I've grown my email list from 0 to a few hundred, gained thousands of followers, had writers I admire reach out to me, been invited onto podcasts, into communities, made new friends, and been offered some great career opportunities.
— Ryan Gum 🕶 (@ryangum) January 15, 2021
How? 🧵👇 pic.twitter.com/ULr2iveAUC
What are the jobs-to-be-done for creators?
— Ryan Gum 🕶 (@ryangum) January 4, 2021
1. Help me grow my business
2. Help me run my business
3. Help me save time
Creator platforms can leverage these jobs to shape their product, marketing, and pricing & packaging strategy 👇 pic.twitter.com/ajWl8jMtIm
Thinking of starting a Substack?
— Ryan Gum 🕶 (@ryangum) January 5, 2021
Read this first 👇 pic.twitter.com/C0LrbXhBWe
📈 Trend:
— Ryan Gum 🕶 (@ryangum) January 7, 2021
• @Shopify Shop
• @gumroad Discover
• @SubstackInc Reader
• @Patreon search
• @teachable Discover
Why are creator-first companies exploring marketplaces?
Storytime in 🧵 pic.twitter.com/hsiu6Ifea7
Bill Gates, Oprah Winfrey, Richard Branson, Sheryl Sandberg, Mark Cuban, Warren Buffett, Phil Knight, Peter Thiel, Sam Walton, and Howard Schultz.
— Ryan Gum 🕶 (@ryangum) January 9, 2021
What do they all have in common? 🧵 pic.twitter.com/CQ1uT0DbuA
The Compounding Creator
— Ryan Gum 🕶 (@ryangum) January 7, 2021
How one creator made $1,332,400 across 6 revenue streams in 2020:
🎬 $135k - Ads
🔥 $177k - Affiliates
💰 $182k - Sponsorships
📚 $470k - Self-paced courses
🚀 $295k - Cohort-based course
⭕️ $71k - Community
Breakdown 👇 pic.twitter.com/3LuNBTp2T0
10 years ago, pre-recorded video and asynchronous leaning was the pinnacle of online learning.
— Ryan Gum 🕶 (@ryangum) January 14, 2021
But in 2021 and beyond, is this really the best we can do? 🧵👇 pic.twitter.com/EIVPYON6EV
Doing a 3 part mini-series on monetization.
— Ryan Gum 🕶 (@ryangum) January 10, 2021
Part 1: Simple funnel modeling.
Part 2: Psychology and strategy.
Part 3: One-time sales vs subscription.
P.s. free product pricing calculator in 🧵👇 pic.twitter.com/6iKnBQ1EEK
Pricing is about much more than just price.
— Ryan Gum 🕶 (@ryangum) January 11, 2021
Think back to your 4 P's from Marketing 101:
• Product
• Price
• Promotion
• Place
• (Ps. did you know there's a 5th P now? It's People.)
The first 3 matter most for digital products, and should fit together. Here's how: 🧵 pic.twitter.com/okTRMOuetd
Every product is different. Every price point is different. But the underlying principles remain the same.
— Ryan Gum 🕶 (@ryangum) January 12, 2021
Consider these pricing psychology concepts when creating your pricing strategy 🧵 pic.twitter.com/P42rWSK4AQ
The idea of recurring revenue sounds great, but don't be fooled—memberships are not the passive income you're looking for.
— Ryan Gum 🕶 (@ryangum) January 13, 2021
It's income, but there's nothing passive about it. 🧵👇 pic.twitter.com/fXt1enVYxk
📖 Creator economy reading list
— Ryan Gum 🕶 (@ryangum) January 5, 2021
As we kick off 2021, here's a roundup of my favorite Creator Economy / Passion Economy reads from 2020, covering:
• State of the market
• State of creators
• Trends and insights
• Platform strategy
👇
The most common question I'm asked is: "how did we grow Teachable?"
— Ryan Gum 🕶 (@ryangum) January 8, 2021
In 7 years we've helped over 100k creators sell more than $1B in courses & coaching.
Here's the story of how we did it.
Revenue, metrics, and monthly investor updates in 🧵 pic.twitter.com/MG1agRa3vk
In a previous post, I stated that cohort-based courses are the future of online courses. That said, they are not the right option for every situation.
— Ryan Gum 🕶 (@ryangum) January 16, 2021
Showdown: Cohort-based courses vs self-paced courses 🧵👇 pic.twitter.com/WMRWSdJlQ6
In 2020:
— Ryan Gum 🕶 (@ryangum) January 17, 2021
∙ 56 Teachable creators made over $1M.
∙ 10 Patreon creators made over $1M (est).
∙ 10 Substack writers collectively made over $10M.
∙ 8 Gumroad creators made over $1M.
∙ 8 Twitch streamers made over $1M (est).
What's their secret? 🧵👇 pic.twitter.com/ssCh8VDJtz
Each week:@APompliano publishes 5 podcasts, 5 newsletters to 35k paid subs, 5 YT vids, while running an investment firm. @anthilemoon publishes 2 articles, a newsletter to 25k subs, while running a paid community with 1500 subs.
— Ryan Gum 🕶 (@ryangum) January 19, 2021
What separates top creators from the rest? 🧵👇 pic.twitter.com/jX6Anwp9vN